The Group

Η Willoby & Truman is a unique entrepreneurial scheme created by the initiative of people from the maritime business and enterprises sector, with a deep knowledge and experience in what concerns enterprises upturn and growth… SEE MORE

We plan the economic growth of enterprises thinking as entrepreneurs, based on the belief that:

• Development cannot be achieved on “paper”, just by naming the goals that correspond to bullets on the higher spots of the statistic diagrams.
• Development cannot be achieved without getting to know all the parameters related to the product.
• Development cannot be achieved if one sees the product just as the result of the subtraction: SALE PRICE minus COST.
• Development cannot be achieved by suggestions for new investments, if one does not have in insight of the market in which they are going to invest.
• Development cannot be achieved by creating a new product, without the appropriate decipherment of the real needs of the consumers.

We, in Willoby & Truman, reshape the strategies adopted each time by the enterprise, approaching its productive and organizational structures methodically from the inside.

√ We act rapidly, as an internal collaborator of the enterprise, letting the knowledge and the experience of each party interact productively in order to redefine the real goals of the enterprise. This means realistic goals and not “wishful thinking” , as it unfortunately is the case usually in Greece.

√ We look at the product from the aspect of its production process and we do not just view it an impersonal economic entity.

√ We create ideas adjusted to your goals, instead of adjusting your goals to them.

√ We protect the character of the product with emphasis on the uniqueness it embodies, without deceiving the end consumer.
√ We consider our clients collaborators; we do not see them as yearly budgets.

For the first time in Greece, enterprises have found the complete support and collaboration they sought in order to increase their activities.